One night, three hours, 150 guests and 6 million social media impressions. We worked with W Hotels NYC and Boiler Room to activate the Do Not Disturb private hotel room party. Our strategic pre-, during, and post-event activation approach exposed millions of people to the event outside of the hundreds who attended.
Hailing from northern Italy, Soxiety is a luxury socks retailer. Our design and development teams collaborated with the innovative brand to create a seamless e-commerce shopping experience. Explore it here.
Smirnoff's mixhibit app aggregates your personal social content to create custom, shareable videos. We launched a global influencer program spanning three continents to raise awareness of the app, partnering with influential bloggers, artists and photographers including The Facehunter, Alice Point, Mr. Penfold and Michigan Rabbit.
Stir your own up here.
The 88 is proud to announce the re-launch of Cinelan.com. Explore Morgan Spurlock's team of filmmakers and industry experts here.
We brought music and photography to Miami's Hotel Victor this Art Basel, partnering with Thompson Hotels to riase awareness and celebrate the release of Ruvan Wjesooriya's LCD Soundsystem Book - a look back at 7 yers on tour with the band. View photos from the night on Purple Diary.
Photo Credit: BFA
It was our honor to work alongside New York City's fashion community and vogue dancing elite to support amFAR and AIDs research at W Hotels' charity ball. Our social and PR teams worked in unison to broaden awareness of the cause through influencer engagement and social media activation. Special thank you to hosts and guests Kelly Osbourne, Fergie, Zac Posen, Mickey Boardman, Prabal Gurung, Bryan Boy, Karlie Kloss, Simoonan, Lily Donaldson, and more.
This fall we helped Bobbi Brown and The Cools host a skateboarding lesson at Tompkins Square Park. Under the tutelage of pro skater Eli Reed, the crew we brought along learned a few tricks on Bobbi’s Pretty Powerful skateboards. Special thanks to our favorites Jessica Hart, Leandra Medine, Natalie Joos, Anastasia Ganias, Hannah Bronfman, Annie Georgia Greenberg, Chrissy Rutherford, and Logan Horne for braving the cold to skate with us.
This Art Basel we facilitated the HTC/ Terry Richardson social media collaboration, activating our perfect swarm strategy for his “Terryworld” event. Managing Terry’s social media channels to publish HTC-branded content, we garnered 17 million global impressions and saw over 1,000 uses of the event hashtag #HTClovesTerry on Twitter and Instagram.
Excited about Terry launching his Instagram today. Just in time for Art Basel.
We've been hard at work with Pace Gallery designing a new web presence. Explore over 50 years of the contemporary gallery's New York, London and Beijing collections here.
We celebrated Fashion's Night Out in street-style with Supreme and Three 6 Mafia at Westway. Many thanks for bringing us on to help make this event the most talked about party of FNO.
We were front row this NYFW, managing the social profiles of Charlotte Ronson and Erickson Beamon. Our on-site activation teams and in-house growth strategists provided on-site coverage and engagement to increase social followings of both brands surrounding the events.
We are pleased to announce The 88 as social media agency of record for illy USA. Within our first six months of managing soical content creation, community management and follower acquisition for the Italian coffee, we've launched a series of successful Instagram influencer collaborations, brand advocacy campaigns, and on - site event activations nationwide. Follow along as we continue our journey with Illy: Twitter - @illyusa Instagram: @illy_coffee
Few events this summer we enjoyed more than The Cools’ Jamboree. The 88 managed PR and social media activation supporting the social shopping site’s debut event, featuring Adam Green, OHWOW, Albert Hammond Jr., Fat Radish, Casey Neistat, Stephanie LaCava, Waris Ahluwalia, and many, many more. See what you missed on Elle, Style.com, Interview Magazine, and Harper’s Bazaar.
Pink sunsets, waterside hammocks, live performances from The Kills, Blood Orange, and Dirty Projectors. Summertime memories at The Surf Lodge will be hard to forget. we relaunched the boutique hotel's blog and social channels, providing content, community and growth management throughout the busy summer months.
Because few things are more important than giving back to your community, The 88 designed, developed, and launched ecomom’s Facebook sweepstakes with David Arquette, Bethenny Frankel and Tater Tots & Jello. Each purchase on ecomom.com feeds a hungry child for a day- learn more about their “It’s All Good” initiative, and enter to win.
The 88 collaborated with Man Repeller’s Leandra Medine to enlighten the fashion savvy about online boutique Feminin Rascal’s exclusive European wares. With curated offerings from brands like Aperlai, Camilla Skovgaard, Thierry Lasry and Maison Fabre, we expect big things from our new favorite e-tailer.
In case you missed the world premiere at Los Angeles Film Festival, The Latest Batch of Focus Forward Films are now available online. Get inspired with three-minute documentaries from five new directors.
Midsummer comes to America in The 88's latest film, featuring A$AP ROCKY and Icona Pop. See how we celebrated Midsummer with Kanon Vodka in this Alex Klein-directed piece.
The 88 designed and developed our very own man-purse hunter extraordinaire's street style blog,MURSEGAME. See how your bag stacks up.
We've redesigned and developed urban kitchen savant Carol Han's stylish recipe blog, MILK & MODE. Skip the take-out tonight and get inspired.
We were tasked by Sauza Tequila to seed their “Make it with a Fireman” recipe video amongst women 29-40. We targeted "mommy bloggers" and worked with nine influential women to activate the film. Each blogger posted custom blog and social media posts that appealed to the same audience Sauza found relevant to their product. The video was a viral success. Our influencers contributed to 5.3 million video views and 1,060 comments.
Always nice when clients like Terry stop by the office. Smile, Nancye!
Cocktails and music go hand in hand, which is why we created a custom Facebook Spotify app for Kanon Organic Vodka, featuring our partners at music festivals nationwide. Listen to playlists from Mia Moretti, Penguin Prison, Kitsune, The Standard Hotel and many more here.
The 88 created the Friends of Kanon NYFW Instagram Viewer for Kanon Organic Vodka! Check out all of the best Fashion Week images in one place, in real time.
Just in time for Sundance, we've launched a film-focused site for General Electric's Focus Forward Films. Each of the initiative's 3 minute pieces on innovation are complemented by an aggregate of online conversation surrounding the event - a custom "Digital Social Theater." Watch and Discuss.