The 88 is excited to announce the launch of our first internally designed and developed app, BeUrSelfie. With over 40 million photos using the hashtag #selfie on Instagram, we created the app to fully leverage it’s popularity. We integrated BeUrSelfie with Instagram's API to map and rank user photos.
BeUrSelfie provides Instagram addicts with the means of seeing where their #selfies stack up against their friends’ with local and global rankings based on the popularity of every photo with the hashtag #selfie. BeUrSelfie also provides search tools that allow users to discover Instagram photos by additional hashtags and see photos taken nearby.
App development is a team effort, thats why with our latest, BeUrSelfie, we made use of our diverse staff of designers, photographers, writers, and developers at The 88 to create the entire app in-house. The result is an app, which leverages the over 40 million photos hashtagged #selfie on Instagram, that was conceived, created, and launched, entirely by our company. From the logo, to the user interface, to the user experience- our team ironed out every detail.
Through our collaboration with influencers we helped HUGO BOSS amplify awareness of their event on the opening night of the new global flagship store in Columbus Circle.
Marco Brambilla’s mind-blowing site- specific film "Anthropocene," the first ever art video in the atrium of Time Warner Center at Columbus Circle. Visitors were encouraged to make an Instagram video of the 6,000 square foot installation and hashtag it #HBNYC to Be Part of the Art.
At the end of the week, the event had garnered over 180,000 likes and comments on Instagram, contributing to the growth of HUGO BOSS’ social media following by 3,414 on Twitter and 7,358 on Instagram.
The unveiling of the art pieces was held in the penthouse of The Standard East Village, followed by an intimate banquet for thirty of Arsham and Pharrell's closest friends and colleagues in The Bowery Hotel's atrium.
Dinner guests, including Pusha T, Richard Chai, Estelle, Kaws, #BeenTrill's Virgil Abloh and Heron Preston, Matthew Chevallard, Chris Stamp, Casey Neistat, and Guillermo Andrade, were treated to place settings featuring pieces of Arsham's art.
The event saw @officialcorzo grow 20% on Instagram in three days surrounding the event, and engagement spike 60% across both Twitter and Instagram.
8 weeks, over 20 acts. W Hotels commissioned The 88 to create a summer music series traveling across Manhattan to all of their New York properties.
The #WGangsNY lineup included Redman, Grandmaster Flash, Break Science, The Dirty Projectors, Le1f, The Drums, Todd Terry, Cold War Kids and others who clashed weekly with a mix of live performances and DJ sets.
We collaborated with CFDA Swarovski Menswear Design Winners Dao-Yi Chow & Maxwell Osborne of Public School to create a line of Black Apple Warriors inspired jackets to represent the different gangs of acts clashing at each event.
After our show- crashing tour at some of New York Fashion Week’s premiere events, Sweetly Inked capped the week with a raucous party at The Westway.
Between the intimate display performed by Sweetly Inked in our ’68 Dodge Charger, the risqué performance, and the inspired music from the Chromatics and Glass Candy, it was an evening that no one will forget.
Social Media impressions for #THEBLACKHOURS countdown tour capped over 1.2 million between Twitter and Instagram, reaching over 500,000 unique users, and generating a nearly 100% increase in the brand’s social media following.
We've officially launched the Corzo Collective, a group of innovators dedicated to challenging the expected.
Daniel Arsham, a NYC-based leader in art and architecture is our first member.
He recently collaborated with Pharrell to create a unique replica of the icon's first Casio instrument. We celebrated with photographers 13th Witness, Phil V. and artist Yue Wu documenting our inaugural collective member.
Over the next few months, we will continue to unveil new members of the #CorzoCollective across the country.
[Images, clockwise from L-R: Pharrell and Arsham by @philvnyc, Corzo bottle by @13thwitness, Pharrell and Arsham by Yue Wu, Daniel Arsham and 13th Witness by @13thwitness.]
We celebrated the Jazz Age Lawn Party with signature spirit St-Germain, using the 5,000 person event as an opportunity to collaborate and engage with stylish revelers over a weekend on Governor's Island.
Collaborators Keiko Lynn and Bobby Hicks brought their respective fashion and mixology expertise to the table, documenting their journey to the island in a series of posts, sharing style tips and a St-Germain cocktail recipes with fans.
While at the event we launched a brand advocacy competition focused on Instagram growth for the brand, encouraging users to share their most stylish photographs using #stgermaindrinks. Within one week, St-Germain saw a 25% growth in their Instagram fan-base.
We've reimagined the tone and social positioning for a brand that embodies modern tequila, Corzo. In taking over their social media channels, our aim is to "Challenge the Expected" through a series of events, collaborations and bold content creation. Follow along as Corzo reinvents tequila on Twitter @OfficialCorzo, Instagram @OfficialCorzo, and Facebook www.facebook.com/Corzo.Tequila
Since launching the illy issimo Insider program two months ago, we've had the pleasure of working with numerous creative and influential Instagramers including @patriciaar, @swopes, @jasonmpeterson, @Jjcobsantiago, @mollygottschalk, @brandenharvey, @camwashburn, @turnone, and @lauralawsonvisconti. By lending their inspiring creativity, these Insiders provide illy issimo's channels with fresh perspectives of their cities. We're excited to expand the program as illy issimo continues its journey On The Road. Follow the illy issimo Insiders on Twitter @illyissimo, Instagram @illyissimo, and Facebook www.facebook.com/illyissimousa.
This summer we're happy to be collaborating with APK on #SweatTheFeed, a 20 day passion project exploring story telling through Instagram. We developed a custom hub to aggregate content from 8 friends whose feeds we sweat. Check it out for posts from our team, @chrissiemiller, @jasonmpeterson, @pierluisa, @flourshop & more. www.sweatthefeed.com
We are back working with our favorite phone brand HTC and our favorite photographer and friend Terry Richardson. We designed a limited edition box for Terry to share with his friends and family, while managing his social media for a campaign of original photos taken by him on the phone. See some pick-up we secured via High Snobiety.
We're relaunching illy issimo's social media channels with a fresh new look while working with a group of talented individuals, our illy issimo Insiders, to strategically support their expansion nation wide. Follow along on Twitter @illyissimo, Instagram @illyissimo and Facebook Facebook.com/illyissimousa.
With summer finally here, we're proud to announce a partnership with The Surf Lodge in Montauk for the second year, focusing on content creation and social media management for the boutique hotel. Looking forward to the warm months ahead, and the famed Summer Concert Series.
One night, three hours, 150 guests and 6 million social media impressions. We worked with W Hotels NYC and Boiler Room to activate the W Do Not Disturb private hotel party, held in an EWOW Suite at W’s Times Square location. Our strategic pre, during, and post event activation on social media exposed millions to the event. Watch highlights of performances by Cam’ron, Solange and more here.
Hailing from northern Italy, Soxiety is a luxury socks retailer. Our design and development teams collaborated with the innovative brand to create a seamless e-commerce shopping experience. Explore it here.
Smirnoff's mixhibit app aggregates your personal social content to create custom, shareable videos. We launched a global influencer program spanning three continents to raise awareness of the app, partnering with influential bloggers, artists and photographers including The Facehunter, Alice Point, Mr. Penfold and Michigan Rabbit.
Stir your own up here.
The 88 is proud to announce the re-launch of Cinelan.com. Explore Morgan Spurlock's team of filmmakers and industry experts here.
We brought music and photography to Miami's Hotel Victor this Art Basel, partnering with Thompson Hotels to riase awareness and celebrate the release of Ruvan Wjesooriya's LCD Soundsystem Book - a look back at 7 yers on tour with the band. View photos from the night on Purple Diary.
Photo Credit: BFA
It was our honor to work alongside New York City's fashion community and vogue dancing elite to support amFAR and AIDs research at W Hotels' charity ball. Our social and PR teams worked in unison to broaden awareness of the cause through influencer engagement and social media activation. Special thank you to hosts and guests Kelly Osbourne, Fergie, Zac Posen, Mickey Boardman, Prabal Gurung, Bryan Boy, Karlie Kloss, Simoonan, Lily Donaldson, and more.
This fall we helped Bobbi Brown and The Cools host a skateboarding lesson at Tompkins Square Park. Under the tutelage of pro skater Eli Reed, the crew we brought along learned a few tricks on Bobbi’s Pretty Powerful skateboards. Special thanks to our favorites Jessica Hart, Leandra Medine, Natalie Joos, Anastasia Ganias, Hannah Bronfman, Annie Georgia Greenberg, Chrissy Rutherford, and Logan Horne for braving the cold to skate with us.
This Art Basel we facilitated the HTC/ Terry Richardson social media collaboration, designing a pre, during and post activation for his “Terryworld” event. Managing Terry’s social media channels to publish HTC-branded content, we garnered 17 million global impressions and saw over 1,000 uses of the event hashtag #HTClovesTerry on Twitter and Instagram.
Excited about Terry launching his Instagram today. Just in time for Art Basel.
We've been hard at work with Pace Gallery designing a new web presence. Explore over 50 years of the contemporary gallery's New York, London and Beijing collections here.
We celebrated Fashion's Night Out in street-style with Supreme and Three 6 Mafia at Westway. Many thanks for bringing us on to help make this event the most talked about party of FNO.
We were front row this NYFW, managing the social profiles of Charlotte Ronson and Erickson Beamon. Our on-site activation teams and in-house growth strategists provided on-site coverage and engagement to increase social followings of both brands surrounding the events.
We are pleased to announce The 88 as social media agency of record for illy USA. Within our first six months of managing social content creation, community management and follower acquisition for the Italian coffee, we've launched a series of successful Instagram influencer collaborations, brand advocacy campaigns, and on - site event activations nationwide. Follow along as we continue our journey with Illy: Twitter - @illyusa Instagram: @illy_coffee