We worked with gourmet gelato and sorbetto brand, Ciao Bella, to redesign their official website, which features over 20 unique flavors. The company sources authentic ingredients from around the world, turning to Chef Danilo Zecchin to expertly create the finished product.
In building the design concept for the website, which is primarily photo-driven, we collaborated with Little Wolf Collective for product photography and creative input. We executed the design and developed the site in it's entirety.
To create awareness for Father's Day 2014 we created a campaign for men's grooming line V76 by Vaughn. Our goal was to attract followers from a range of consumer groups, including style-driven men, female purchasers and industry professionals.
With a focus on high-quality, on-brand photography, the campaign worked to highlight men's style with multiple audience engagement contests, encouraging fans of V76 to share photos of their Dads' style.
Over a two week period, the campaign increased followings on Twitter by 120% and Instagram by 250%.
This Spring we launched premium headphone brand Master & Dynamic’s social channels and activated their launch event, Synthesis Sessions 1, to grow awareness and following for the brand
Working with Instagram influencers @twheat, @heysp and @13thwitness, we created a custom campaign that celebrated the brand's commitment to the interaction between sound and creativity.
#SoundIsCreativity received over 7 million impressions in the week surrounding the event, which featured performances by Majical Cloudz, Fatima Al Qadiri, Hot Sugar and Tennessee Thomas.
Over 660 #SoundIsCreativity photos were submitted by users, featuring photos of Fake Love's interactive sound installation, and a brand-commissioned piece work by Nate Lowman.
Over a 10 day period, the brand grew a combined total of 3.5k social media fans.
Liz is a leading creative authority. Her razor sharp, fearless instincts allow her to decipher the most unique and compelling interplay between a brand and an artist. Her global perspective, knowledge and connections in the art world provide her with the tools to create entirely exceptional results for her clients.
Lizworks is branding through art.
Staying true to her distinct methodology, we designed and developed a captivating, video-based website, with a mobile responsive counterpart. We worked with director Matt Kiegman to shoot, direct and edit Liz's dynamic story.
Link to site: www.lizworks.biz
Premium italian iced coffee drink illy issimo hosted their inaugural Creativity Wake Up Panel as part of this year's Winter Music Conference in Miami.
We activated our Perfect Swarm strategy to ensure the offline festivities were properly amplified online, working with DJ/ Producer Steve Angelo on a social media-focused campaign that brought his WMC experience to life online.
The panel was the marquee event in the brand's Miami launch, which also included collaborations with illy issimo Insiders Amanda DelDuca, New Team and Ria Michelle, and an Instagram-focused giveaway campaign that contributed to an 85% increase in followers of the illy issimo account.
The 5-day social push was deemed an exponential success for illy issimo, creating and activating custom content specific to the WMC audience, Angello's social fans and the wider Miami market.
The 88 is excited to announce the launch of our first internally designed and developed app, BeUrSelfie. With over 40 million photos using the hashtag #selfie on Instagram, we created the app to fully leverage it’s popularity. We integrated BeUrSelfie with Instagram's API to map and rank user photos.
BeUrSelfie provides Instagram addicts with the means of seeing where their #selfies stack up against their friends’ with local and global rankings based on the popularity of every photo with the hashtag #selfie. BeUrSelfie also provides search tools that allow users to discover Instagram photos by additional hashtags and see photos taken nearby.
The night brought two innovative and creative communities- fashion and technology- together around one table within Foreign Cinema’s Museum Room. Six unique images, each representing a pivotal moment in the 6 years of Black Scale’s history, were displayed alongside the banquet table, complimented by Social Print Studio's live aggregation projection of #BlvckCorzoSF images taken that night.
Dinner guests, including Cole Rise, Kim Matulova, Mateo Berry, Apex One, Aaron Durand, and Self Edge, received limited edition Black Scale pieces, and left with a framed version of their personal #BlvckCorzoSF images at the end of the night.
App development is a team effort, thats why with our latest, BeUrSelfie, we made use of our diverse staff of designers, photographers, writers, and developers at The 88 to create the entire app in-house. The result is an app, which leverages the over 40 million photos hashtagged #selfie on Instagram, that was conceived, created, and launched, entirely by our company. From the logo, to the user interface, to the user experience- our team ironed out every detail.
New Yorkers don't trust anyone more than they trust other New Yorkers.
With this in mind, we hand selected over 30 NYC-based influencers including Leandra Medine of The Man Repeller, @13thwitness, @chrisozer, and @IamGalla to broaden awareness of ZICO's commitment to #ReNewYorkCity.
These ReNew Yorkers shared their experiences through social media, highlighting ZICO and the sampling truck, and offering their followers the chance to be renewed as well.
Each influencers was treated to ReNewal Retreat- a custom produced group ZICO yoga class at Pure Yoga NYC, or a rock climbing session at Brooklyn Boulders- giving them a true taste of the ZICO lifestyle to share with their fans and fellow New Yorkers.
Through our collaboration with influencers we helped HUGO BOSS amplify awareness of their event on the opening night of the new global flagship store in Columbus Circle.
Marco Brambilla’s mind-blowing site- specific film "Anthropocene," the first ever art video in the atrium of Time Warner Center at Columbus Circle. Visitors were encouraged to make an Instagram video of the 6,000 square foot installation and hashtag it #HBNYC to Be Part of the Art.
At the end of the week, the event had garnered over 180,000 likes and comments on Instagram, contributing to the growth of HUGO BOSS’ social media following by 3,414 on Twitter and 7,358 on Instagram.
To amplify illy’s presence at the New York City Wine and Food Festival we invited two of our favorite influencers, Grizzly Bear’s lead singer and Instagram addict @edroste, and photographer @danielseunglee.
Together they shared their unique perspective of the festival with their audiences and provided exclusive photos for illy’s channels. Their posts accumulated 2,436,510 impressions on Instagram and Twitter, a total of 16,350 likes and comments, and one of Ed's posts being featured on the popular page on Instagram helped spread the word of illy’s coffee at the festival and beyond.
The 88 has launched a campaign to #ReNewYorkCity on behalf of ZICO coconut water.
The project is bringing ZICO to the streets of NYC through a six week sampling campaign focused on providing renewing experiences to New Yorkers.
Trying digital to offline, we're using ZICO's social media channels to push foot traffic to the customized trucks, where they can pick up ZICO, #ReNewYorkCity premiums, and certificates to local renewing venues like Soul Cycle, Physique 57 and Brooklyn Boulders. In addition to the two campaign trucks, 60 custom #ReNewYorkCity stencils were placed in Manhattan and Brooklyn, growing awareness of the hashtag and larger campaign.
Daily social posts across Facebook, Twitter & Instagram are being produced to support the campaign and further communicate the restorative benefits of ZICO to both exitsting followers, and potential new NYC-based users.
Within the first three weeks of the campaign, #ReNewYorkCity received 1.5M Twitter and 2.7M Instagram impressions. Engagement across Twitter and Instagram increased by 30%, and growth increased by over 20%.
To activate our second New York City Wine and Food Festival with illy Coffee we drew inspiration from the popular #selfie and #latteart hashtags. We concepted and executed a “What Brew Are You?” competition, encouraging social media and coffee fans alike to take a different kind of selfie: the “illy selfie.”
Attendees of the festival were asked to take a selfie in our custom designed illy selfie cup, post their selfies to Twitter or Instagram throughout the festival for a chance to have their photo made into latte art and featured on illy’s Instagram. We commissioned renowned latte artist, Michael Breach, to create the lucky winner’s latte art selfies.
Through our activation at the festival, illy’s social channels saw 9.5 million impressions, 28,482 likes and comments, and 2,695 new followers.
The unveiling of the art pieces was held in the penthouse of The Standard East Village, followed by an intimate banquet for thirty of Arsham and Pharrell's closest friends and colleagues in The Bowery Hotel's atrium.
Dinner guests, including Pusha T, Richard Chai, Estelle, Kaws, #BeenTrill's Virgil Abloh and Heron Preston, Matthew Chevallard, Chris Stamp, Casey Neistat, and Guillermo Andrade, were treated to place settings featuring pieces of Arsham's art.
The event saw @officialcorzo grow 20% on Instagram in three days surrounding the event, and engagement spike 60% across both Twitter and Instagram.
8 weeks, over 20 acts. W Hotels commissioned The 88 to create a summer music series traveling across Manhattan to all of their New York properties.
The #WGangsNY lineup included Redman, Grandmaster Flash, Break Science, The Dirty Projectors, Le1f, The Drums, Todd Terry, Cold War Kids and others who clashed weekly with a mix of live performances and DJ sets.
We collaborated with CFDA Swarovski Menswear Design Winners Dao-Yi Chow & Maxwell Osborne of Public School to create a line of Black Apple Warriors inspired jackets to represent the different gangs of acts clashing at each event.
After our show- crashing tour at some of New York Fashion Week’s premiere events, Sweetly Inked capped the week with a raucous party at The Westway.
Between the intimate display performed by Sweetly Inked in our ’68 Dodge Charger, the risqué performance, and the inspired music from the Chromatics and Glass Candy, it was an evening that no one will forget.
Social Media impressions for #THEBLACKHOURS countdown tour capped over 1.2 million between Twitter and Instagram, reaching over 500,000 unique users, and generating a nearly 100% increase in the brand’s social media following.
We've officially launched the Corzo Collective, a group of innovators dedicated to challenging the expected.
Daniel Arsham, a NYC-based leader in art and architecture is our first member.
He recently collaborated with Pharrell to create a unique replica of the icon's first Casio instrument. We celebrated with photographers 13th Witness, Phil V. and artist Yue Wu documenting our inaugural collective member.
Over the next few months, we will continue to unveil new members of the #CorzoCollective across the country.
[Images, clockwise from L-R: Pharrell and Arsham by @philvnyc, Corzo bottle by @13thwitness, Pharrell and Arsham by Yue Wu, Daniel Arsham and 13th Witness by @13thwitness.]
We celebrated the Jazz Age Lawn Party with signature spirit St-Germain, using the 5,000 person event as an opportunity to collaborate and engage with stylish revelers over a weekend on Governor's Island.
Collaborators Keiko Lynn and Bobby Hicks brought their respective fashion and mixology expertise to the table, documenting their journey to the island in a series of posts, sharing style tips and a St-Germain cocktail recipes with fans.
While at the event we launched a brand advocacy competition focused on Instagram growth for the brand, encouraging users to share their most stylish photographs using #stgermaindrinks. Within one week, St-Germain saw a 25% growth in their Instagram fan-base.
We've reimagined the tone and social positioning for a brand that embodies modern tequila, Corzo. In taking over their social media channels, our aim is to "Challenge the Expected" through a series of events, collaborations and bold content creation. Follow along as Corzo reinvents tequila on Twitter @OfficialCorzo, Instagram @OfficialCorzo, and Facebook www.facebook.com/Corzo.Tequila
Since launching the illy issimo Insider program two months ago, we've had the pleasure of working with numerous creative and influential Instagramers including @patriciaar, @swopes, @jasonmpeterson, @Jjcobsantiago, @mollygottschalk, @brandenharvey, @camwashburn, @turnone, and @lauralawsonvisconti. By lending their inspiring creativity, these Insiders provide illy issimo's channels with fresh perspectives of their cities. We're excited to expand the program as illy issimo continues its journey On The Road. Follow the illy issimo Insiders on Twitter @illyissimo, Instagram @illyissimo, and Facebook www.facebook.com/illyissimousa.
This summer we're happy to be collaborating with APK on #SweatTheFeed, a 20 day passion project exploring story telling through Instagram. We developed a custom hub to aggregate content from 8 friends whose feeds we sweat. Check it out for posts from our team, @chrissiemiller, @jasonmpeterson, @pierluisa, @flourshop & more. www.sweatthefeed.com
We are back working with our favorite phone brand HTC and our favorite photographer and friend Terry Richardson. We designed a limited edition box for Terry to share with his friends and family, while managing his social media for a campaign of original photos taken by him on the phone. See some pick-up we secured via High Snobiety.
We're relaunching illy issimo's social media channels with a fresh new look while working with a group of talented individuals, our illy issimo Insiders, to strategically support their expansion nation wide. Follow along on Twitter @illyissimo, Instagram @illyissimo and Facebook Facebook.com/illyissimousa.
With summer finally here, we're proud to announce a partnership with The Surf Lodge in Montauk for the second year, focusing on content creation and social media management for the boutique hotel. Looking forward to the warm months ahead, and the famed Summer Concert Series.
One night, three hours, 150 guests and 6 million social media impressions. We worked with W Hotels NYC and Boiler Room to activate the W Do Not Disturb private hotel party, held in an EWOW Suite at W’s Times Square location. Our strategic pre, during, and post event activation on social media exposed millions to the event. Watch highlights of performances by Cam’ron, Solange and more here.
Hailing from northern Italy, Soxiety is a luxury socks retailer. Our design and development teams collaborated with the innovative brand to create a seamless e-commerce shopping experience. Explore it here.
Smirnoff's mixhibit app aggregates your personal social content to create custom, shareable videos. We launched a global influencer program spanning three continents to raise awareness of the app, partnering with influential bloggers, artists and photographers including The Facehunter, Alice Point, Mr. Penfold and Michigan Rabbit.
Stir your own up here.
The 88 is proud to announce the re-launch of Cinelan.com. Explore Morgan Spurlock's team of filmmakers and industry experts here.
We brought music and photography to Miami's Hotel Victor this Art Basel, partnering with Thompson Hotels to riase awareness and celebrate the release of Ruvan Wjesooriya's LCD Soundsystem Book - a look back at 7 yers on tour with the band. View photos from the night on Purple Diary.
Photo Credit: BFA