For adidas Originals, we developed a social media campaign complete with live coverage to help amplify one of the biggest adidas Originals global shoe launches ever. The campaign involved enlisting local urban explorers in key cities all over the world to capture the ethos of urban exploration and led to over 2.3 million engagements on Instagram alone.
Working with adidas Originals, we showcased their latest collaboration during the launch event in LA with Pharrell. Our two-minute Snapchat story featured Big Sean, Aleali May, and J.Balvin, receiving an 87% completion rate. The geofilters for the event were used by both DJ Khaled and J. Balvin, two of the 20 most followed Snapchat users, receiving over 3.4 million total views.
The 88 was tasked with helping Men’s Wearhouse break free from the “store where dad gets his suits” stereotype. To connect the retailer with the Gen-Z audience, we launched National Promposal Day and designed a Snapchat filter that helped students ask their dates to prom. The filter was geofenced to 18,000 high schools and received 18 million total overall views, and nearly a million uses. We worked with Gen-Z influencer, Brent Rivera, to make an Ultimate Promposal Video. In total, the campaign received 10.7 million impressions and 698,000 engagements. Men’s Wearhouse went from prom wallflower to Prom King.
In order to illustrate the versatility and creativity of the illy brand, we collaborate with barista Michael Breach to utilize the unexpected artistic medium of latte foam. His milk and espresso renderings of all nine 2014 Best Picture Oscar* nominees has drawn praise from both press and social media alike.
The 88 has built the official website for Corzo, a modern tequila brand that celebrates unique visions, artistry, and innovation. In executing the design, we created the homepage to display current social media content and used the iconic bottle as a focal point, to create a distinct experience that embodies the brand’s motto, “Challenge the Expected."