As the global social media agency for adidas Originals, we are focused on reinventing the conversation around Originals products and influencing the future of creative culture. Our global campaigns are implemented across the Originals global channels. In December of 2015, we developed and executed a social media campaign complete with live coverage to help amplify one of the biggest adidas Originals global shoe launches ever. We enlisted local urban explorers in key cities all over the world to capture the ethos of exploring what is and what could be, leading to over 2.3 million engagements on Instagram alone.
In order to illustrate the versatility and creativity of the illy brand, we collaborate with barista Michael Breach to utilize the unexpected artistic medium of latte foam. His milk and espresso renderings of all nine 2014 Best Picture Oscar* nominees has drawn praise from both press and social media alike.
The 88 has built the official website for Corzo, a modern tequila brand that celebrates unique visions, artistry, and innovation. In executing the design, we created the homepage to display current social media content and used the iconic bottle as a focal point, to create a distinct experience that embodies the brand’s motto, “Challenge the Expected."