THE CHALLENGE

Find an innovative use of social media to give away 100 pairs of the most exclusive shoe in the world — the Pitch Black NMD.

 

THE SOLUTION

The first ever Snapchat-to-SMS Scavenger Hunt in the world.


 

the results

4.8 MILLION VIEWS on Snapchat in 24 hours.

87,000 SCREENSHOTS of the Snap story.

75,000 NEW FOLLOWERS on Snapchat.

86% COMPLETION RATE.

800,000 TEXTS sent to our Text Bot.

131,000 ENTRIES completed.

115 PARTICIPATING COUNTRIES.