THE CHALLENGE

Help Curve Fragrances overcome their primary barrier of having an old brand image, and drive relevancy among the Gen Z/Millennial consumer. 

 

THE SOLUTION

We uncovered real, insight based trends such as “I wish I was a horse” and “I wish I could bathe in spaghetti”. Based on these insights we developed the creative platform #CurveYourReality. We made short films based on the real fantasies of teenage boys across the USA. 

 

 

the results

55 MILLION IMPRESSIONS.

1.25 MILLION PEOPLE watched our Facebook livestream.

347,000 MESSAGES to our chatbot.