THE CHALLENGE

Concept, shoot, and launch the first two episodes of a new web series for today’s millennial featuring the new Biolage R.A.W. product line.

 

THE SOLUTION

What is more raw than two strangers taking a cold shower together? 

 

the results

Matrix OUTPERFORMED ALL OTHER L'ORÉAL BRANDS in the YouTube series across number of views (1.2 MILLION), engagement, cost per view, and noteworthy press.