THE CHALLENGE

 

Make Men’s Wearhouse the #1 spot for Gen Z’s prom tuxedo rental needs.

 
 

THE SOLUTION

 

Establish a national holiday on behalf of Men’s Wearhouse, and create promposal Snapchat geofilters for all high schoolers in the U.S. and Canada. Oh, and ask YouTube star Brent Rivera if he’d lend a hand.

 
 

 
 

the results

Our promposal content reached 23 MILLION PEOPLE.

Brent’s promposal video received over 15 MILLION VIEWS.

The promposal geofilter was viewed almost 18 MILLION TIMES.

And was used over 1 MILLION TIMES.

Our geofilter conversion was the highest Snapchat’s ever seen with 166,000 CLICKTHROUGHS

 
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