THE CHALLENGE

Relaunch the EQT, a popular technical performance sneaker, as a streetwear statement piece in the United States.

 

THE SOLUTION

#TLKS—the first ever digitally sourced sneaker panel series featuring creators at the forefront of innovation, creativity, and performance, with conversation fueled by the adidas Originals audience via Facebook Messenger chatbot.

 

 

the results

55 MILLION IMPRESSIONS.

1.25 MILLION PEOPLE watched our Facebook livestream.

347,000 MESSAGES to our chatbot.

 
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